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The Brand Equation

A monthly newsletter bringing you expert insights on how to make your brand work for your business.

Written by

Lauryn Warnick

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The Brand Translation Tax

Jun 4, 2026

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4 min read

The Brand Translation Tax

What it costs when your brand hasn’t caught up to your business and how to change it

Team Villain
Team Villain
What Should B2B Companies Be Investing in Brand Annually?

May 6, 2026

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4 min read

What Should B2B Companies Be Investing in Brand Annually?

Identifying the right brand investment based on your goals

Lauryn Warnick
Lauryn Warnick
Brand as a Business Decision

Apr 2, 2026

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6 min read

Brand as a Business Decision

A different way to think about brand spend

Team Villain
Team Villain
When Growth at Scale Exposes Your Story

Mar 4, 2026

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5 min read

When Growth at Scale Exposes Your Story

Why brand clarity becomes infrastructure as companies grow

Lauryn Warnick
Lauryn Warnick
What We’ve Learned From a Decade of Watching Companies Grow

Feb 11, 2026

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6 min read

What We’ve Learned From a Decade of Watching Companies Grow

What scale demands that early success never did

Lauryn Warnick
Lauryn Warnick
Before you sprint, get clear

Jan 8, 2026

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6 min read

Before you sprint, get clear

January doesn’t need more motion. It needs alignment.

Lauryn Warnick
Lauryn Warnick
Ten years in, this was the year everything clicked

Dec 11, 2025

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7 min read

Ten years in, this was the year everything clicked

A look back at the work, decisions, and shifts that moved our clients forward in 2025.

Lauryn Warnick
Lauryn Warnick
Brand as relationship, not broadcast

Nov 13, 2025

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2 min read

Brand as relationship, not broadcast

The power of letting go of total control

Lauryn Warnick
Lauryn Warnick
AI That Doesn’t Hit the P&L Isn’t Strategy

Oct 8, 2025

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3 min read

AI That Doesn’t Hit the P&L Isn’t Strategy

The brands pulling ahead are turning AI throughput into revenue, margin, and valuation.

Lauryn Warnick
Lauryn Warnick
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