The Brand Equation
A monthly newsletter bringing you expert insights on how to make your brand work for your business.
Written by
Lauryn Warnick
Connect
Aug 11, 2026
•
4 min read
A rebrand succeeds or fails inside the organization, long before the market ever hears it. Here’s how to win the internal audience first and turn your people into the engine that carries the new story to market.
Jul 9, 2026
How Docusign expanded past e-signature without losing what made people trust them in the first place
Jun 4, 2026
What it costs when your brand hasn’t caught up to your business and how to change it
May 6, 2026
Identifying the right brand investment based on your goals
Apr 2, 2026
6 min read
A different way to think about brand spend
Mar 4, 2026
5 min read
Why brand clarity becomes infrastructure as companies grow
Feb 11, 2026
What scale demands that early success never did
Jan 8, 2026
January doesn’t need more motion. It needs alignment.
Dec 11, 2025
7 min read
A look back at the work, decisions, and shifts that moved our clients forward in 2025.
